ACME Intern | Looney Tunes

co-creative director, copywriter, Movement Strategy, 2020

Silver Clio, TV Series Brand Identity; Silver Clio, TV Series Social Media Craft

Looney Tunes has always found ways to weave itself into the cultural fabric of its time. For a full social rebrand, we invented the ‘ACME Intern’, a new character ‘behind’ the Looney Tunes social handles. With posts blurring real phone capture and the Looney Tunes world, the intern has tracked the ins and outs of life at ACME. I helped concept, co-led creative, and drafted copy and posts for a campaign that doubled the size of Looney Tunes’ Instagram following to 340k, bringing in a bunch of celebrity followers, inspiring 4 billion impressions on a ‘What’s Up, Doc’ TikTok challenge, and earning nominations for national Addy and Shorty awards.

*Some of the individual posts featured here were created by other copywriters and designers on our team.