Find Your Way | Lincoln Navigator

creative lead, copywriter, Laundry Service, 2018

A year after winning the Australian Open and immediately announcing her pregnancy, Serena Williams returned to the Open for her first Grand Slam as a new mother. In our social campaign, which introduced Serena as Lincoln’s new brand ambassador, the Navigator served as Serena’s sanctuary for a challenging but unforgettable journey back to the court. We produced over 30 original pieces of video and social content for a campaign featured in over 25 media outlets.