Prince for a Week | Mashable
director, editor | 2015
Reporter Max Knoblauch quickly learned what keeps people interested on the internet: commenting on the fashion choices of royal baby Prince George. In a daring piece of gonzo journalism, Max dressed in George’s notorious outfits for a week in New York City. Denied service by local tea establishments, he was rewarded handsomely in the press, where his shorteralls graced the legendary pages of UK outlets Daily Mail and Mirror.